Boston: Boston Celtics, New Balance Unveil Auerbach Center

An inside-look at the Red Auerbach Center (Photo Credit: Brendan Connelly)

An inside-look at the Red Auerbach Center (Photo Credit: Brendan Connelly)

BOSTON - The Boston Celtics have a new home.

A project two years in the making, the franchise unveiled their new state of the art practice facility on Tuesday morning, a 70,000 square foot design dubbed “The Auerbach Center” situated at the New Balance World Headquarters on Boston Landing.

“Today, we celebrate a new step forward for the legendary franchise we all love,” Team Governor and Managing Partner Wyc Grousbeck said. “Welcome, to The Auerbach Center at New Balance World Headquarters. This will be the foundation as we build the Celtics teams of the future, in our relentless quest for Banners 18, 19 & beyond. This building is named in the honor of the architect and the mastermind of Celtic pride, Red Auerbach.”

Celtics and New Balance management christen The Auerbach Center, cutting the opening nets alongside Massachusetts  Governor Charlie Baker & Mayor of Boston Martin J. Walsh. (Photo Credit: Brendan Connelly)

Celtics and New Balance management christen The Auerbach Center, cutting the opening nets alongside Massachusetts Governor Charlie Baker & Mayor of Boston Martin J. Walsh. (Photo Credit: Brendan Connelly)

The move to Brighton ends a 19-year run at the Celtics original home at the Waltham Boston Sports Clubs, and features many upgrades designed to cater to each player, their performance, and to their overall health and well-being. This includes everything from an extra practice court, to an expanded workout room with 18 banners (one blank extra for next title) overlooking the Mass. Pike, a series of pools for hydrotherapy as well as training and recovery, a float tank, a full commercial chef’s kitchen, a brand new medical exam room on-site, and so much more.

There is even a lounge and nap room.

“New Balance is extremely proud to join with the Boston Celtics in honoring Red Auerbach’s professional achievements and personal values of teamwork and integrity through the opening of ‘Red’s House’ at Boston Landing,” New Balance Chairman Jim Davis said. “Red Auerbach was a true entrepreneur whose passion for winning and dedication to the sport of basketball and the Boston Celtics was equally matched with his commitment to people and the Boston community.”

Massachusetts Governor Charlie Baker and City Mayor Martin J. Walsh were both present for the grand unveiling, and were quick to focus attention on the Celtics and their commitment to the local community, which is expected to strengthen with the new addition.

Massachusetts Governor Charlie Baker addresses the media on Tuesday. (Photo Credit: Brendan Connelly)

Massachusetts Governor Charlie Baker addresses the media on Tuesday. (Photo Credit: Brendan Connelly)

“Boston Landing is a great example of successful collaboration between the private and public sector to expand development opportunities for the Allston-Brighton community,” Charlie Baker said. “Our administration has been pleased to play a role in this area’s expansion and we look forward to seeing the Boston Celtics and New Balance open the Auerbach Center to honor Red Auerbach’s legacy and use the space to build leaders on the court and in the community.”

View of the banners overlooking the team's expanded workout room. (Photo Credit: Brendan Connelly)

View of the banners overlooking the team’s expanded workout room. (Photo Credit: Brendan Connelly)

According to Head Coach Brad Stevens, the team is now expected to hold their first ever practice in the facility this July 3rd.

“Red Auerbach’s legacy burns bright in Boston, and nowhere is that more evident than right now at Red’s House,” Walsh said. “This new facility brings our Celtics home, so they just won’t be winning in Boston, but they’ll be training in Boston as well. I thank the Celtics and New Balance for making Boston a championship city, for earning the banners, for honoring Red’s legacy and putting an emphasis on community, making sure the spirit of the team also extends into Boston’s neighborhoods.”

 

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About Brendan Connelly

Brendan Connelly, a lifetime native of Scituate, comes to WATD via the University of Massachusetts, where he graduated with a Bachelor’s Degree in Communications. During his time in Amherst, Brendan worked extensively with the University’s Radio Station WMUA 91.1 FM, in their sports department as a Broadcaster and Reporter. He also wrote for the Northampton-based periodical, the Daily Hampshire Gazette, in their Sports Department. Following his graduation in May 2014, Brendan applied at WATD, and was then hired a few weeks later as a Sales Executive. Shortly thereafter, he would gradually work his way into the Sports Department, becoming a weekly host on the Sports Exchange with Bill Wilhelm. One year later, Brendan officially took over the Morning Sports with Rob & Lisa, giving updates on Local High School Sports News Tuesdays through Fridays. Brendan still consistently sells advertising space as well for WATD, and helps Bill Wilhelm’s team at sporting events as a commentator. During his career with WATD, Brendan has had the opportunity to interview the likes of Tom Brady, Rob Gronkowski, Kyrie Irving, Isaiah Thomas, Zdeno Chara, and many more. Outside the station, Brendan also works as a Sports Writer for the Boston Herald, who hired his services one month following WATD. Brendan has also interned as a broadcaster for the Brockton Rox, which he completed during the summer of 2012.