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WATD would like to welcome Michael Bergeron to the station in the role of Account Executive/Category Specialist. Mr. Bergeron comes to us from the Portland, Maine Market, where he has over 25 years of media and advertising experience. He worked in the television, radio, and print industries prior to becoming Marketing Director for G.M. Pollack & Son’s Jewelers, with 13 stores throughout New England. He later served as Marketing Director for The Lee Group, one of the largest auto dealer groups in Maine.
In 1991, Mr. Bergeron launched Tri-Media, Advertising, Marketing & Public Relations, providing attentive, creative-focused marketing services for medium to large regional accounts.
Concurrent to his advertising career, Mr. Bergeron developed a minor career as an outdoor enthusiast. He is a former Registered Maine Guide and a Coast Guard Licensed Master Captain, with over thirty years of boating and fishing experience. For many years, he wrote a monthly column for a Maine-based outdoor publication, and produced and hosted his own fishing and boating-themed radio show.
Mr. Bergeron not only brings a wealth of media experience to WATD, he also brings specific experience with categories such as automotive, home building/improvement, finance and insurance, retail, travel and tourism.