Golf Hot List: Smathers and Branson Needlepoint Belt




 Smathers and Branson’s Founders ~ Austin Branson and Peter Smathers Carter

Smathers and Branson’s Founders ~ Austin Branson and Peter Smathers Carter


This week’s Must Have is pure old school prep, the Smathers and Branson Needlepoint Belt!  In honor of the 78th Masters Tournament this week it just seemed fitting.

Celebrating 10 years in business, Bowdoin College grads Austin Branson and Peter Smathers Carter came up with the idea for this booming niche accessory business while in their senior year in college.  This golf girl was immediately taken with the socially conscious cottage industry created by Austin and Peter in Vietnam thereby insuring a win win for all involved in the production of their products.

Whimsical Sophistication is the vibe behind the wide array of hand crafted accessories such as belts, cummerbunds, cufflinks, wallets, hats, dog collars with many themes to suit your fancy such as holiday, golf, fishing, animals, equestrian, monogrammed, nautical and hunting.

Where else can you customize a needlepoint belt to match your dog’s collar?  A Must Have for Man’s Best Friend!

Every Smathers and Branson Needlepoint belt comes in a handsome wooden box for safe keeping

Custom business is booming with products such as the Life Belt which can be handed down through generations.  Custom Logos and motifs such as yacht club burgees, country club and resort crests and business logos, perfect for corporate events and wedding party gifts.

Smathers and Branson is licensed for 80 Colleges and Universities, MLB and has just recently partnered with the NFL.

While Smathers and Branson cater mainly to men there’s a nice selection of items for the ladies such as wallets, visors, coin purses and eye glass cases.

Ladies snap wallet

Ladies snap wallet

Founders Austin and Peter grew up playing the game of golf but don’t get out to play as much as they would like these days due to their hectic work schedules.  Austin said that, “although we do not officially sponsor any PGA Tour Players, we often see our belts worn out on Tour by players such as Matt Kucher and Dicky Pride to name a few.  We hope to make belts for the upcoming Ryder Cup as well.”

Even the King, Mr. Arnold Palmer has been spotted on occasion donning a Smathers and Branson belt!  Enough said.

The price point for these fabulous hand crafted accessories range from ~ Key Fob $28.50, Hat $35, Flask $65.00, Bi-Fold Wallets $115, Ladies Wallet $215, Needlepoint Belts $165, Dog Collar $75.

Head on over to and order yours today.  Gift Certificates are available.

Click on the Podcast Player to listen to the April 10, 2014 Broadcast 

About Liza Churchill

2019 Marks WATD Sports Reporter Liza Churchill’s 10th Anniversary covering the local South Shore, Regional and National Golf Beat as a member of WATD’s Sports Team!