Marshfield: WATD Made a Name for Itself Broadcasting Throughout the Blizzard of ’78

Forty years ago, the blizzard of 1978 hit the South Shore and WATD hard.

WATD was new to the airwaves in 1978, having only been on-air for two months, and owner Edward Perry mistakenly thought they were going to be doing a live broadcast that day from the Hanover Mall.

After that, Perry headed back to the station where he was in for another surprise, hours later.

Governor Dukakis was able to broadcast that all roads were closed to the masses and ever since then, WATD has been serving as an uninterrupted emergency communications system.

Then mid-day host Joe McMillan told the South Shore’s Morning News this morning that keeping the station going required a constant and potentially dangerous effort on his part, filling the station generator every hour with gasoline without first shutting it down.

McMillan was living in Marshfield at the time and was one of the few people able to get to the station and ended up staying throughout the night.

Listen to his entire interview with Rob and Lisa:



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