Carver: Official Emblem for Massachusetts Cranberries Unveiled

The "Massachusetts Cranberries" logo will appear on products at stores. Photo credit: Lenny Rowe.

The “Massachusetts Cranberries” logo will appear on products at stores. Photo credit: Lenny Rowe.


As the buy-local movement continues to gain popularity, the Cape Cod Cranberry Growers Association unveiled a “Massachusetts Cranberries” logo for cranberry products.

Brian Wick, the Executive Director, says it will help customers support a key industry in Massachusetts.   

“This will be an insignia that consumers can find on fresh cranberry products or any product that has cranberries from Massachusetts in them,” said Wick. “It will help differentiate them in the marketplace so consumers know that the fruit that they’re buying is from a local source, supporting the local industry.”

Wick says there’s a long history of cranberries in the state. From a native plant to the area, to a commercial industry in the 1860’s.

“There’s nearly 7,000 jobs that rely on this industry,” said Wick. “There’s about 300 cranberry growers. It’s very important to the fabric of Southeastern Massachusetts.”

Local farmers say that they’re competing with companies that are based out of Canada.

Dom Fernandes is the owner of Fresh Meadows Farms in Carver. He’s grown cranberries for 39 years, and says there’s a distinct taste, size, and color for berries grown here.

“There isn’t a lot of organic grown here in Massachusetts because it’s so difficult to do. We essentially are looking at an onslaught of Canadian fruit that comes down over the border that can be sold cheaper that we can sell it, because our costs are higher to grow it,” said Fernandes.

“Those that want to support a local market, this is very big for us, to help distinguish us.”

State Representative Matthew Muratore (1st Plymouth District) says the industry helps drive tourism to the area.

“It’s a great learning experience to see how those cranberries come to fruition. One of my favorite events as a legislator, being there for five years was actually going to a cranberry bog and harvesting cranberries,” said Muratore. “I’ve learned very early on in my legislative career how hard these people work, and how important it is for not just for the growers, but for the Commonwealth that we make sure they’re viable.”

Cindy Rhodes the owner from Cape Cod Select Premium Cranberries, says because the berries stay local, they’re higher quality.

“I think it’s great. I think it’s very important for consumers to know where their food is coming from,” said Rhodes. “Massachusetts, being the original cranberry state, I think it’s important for consumers to know their cranberries are coming from Massachusetts.

About Lenny Rowe

Lenny Rowe is one of the newest additions to the WATD News team. Lenny has won two Edward R. Murrow awards for breaking news coverage, and a Mass. Broadcasters Award in the sports feature category. He grew up in Pembroke and was an intern at WATD in 2012. A 2016 graduate from Suffolk University, Lenny now lives in Rockland. Outside of WATD, Lenny covers high school sports for The Boston Globe. Lenny can be reached at