Dr. Shrand has developed a strength based model called The I-M Approach that suggests a fundamental paradigm shift, moving away from pathology to viewing a patient at a current maximum potential. 

Dr Shrand is founder of Drug Story Theater, Inc., a non-profit organization that takes teenagers in the early stages of recovery from drugs and alcohol and teaches them improvisational theater techniques.  The teenagers then create their own shows which they perform in middle and high schools, so the treatment of one becomes the prevention of many. 

Dr Shrand has a weekly radio show on WATD 95.9 FM, The Dr. Joe Show: Exploring who we are and why we do what we do.  Invited experts discuss a range of topics in addiction, mental health, and the state of the world!  The Dr. Joe Show is now available as a podcast.

Dr. Shrand is the author of Manage Your Stress: Overcoming Stress in the Modern World, Outsmarting Anger: Seven Strategies to Defuse our most Dangerous Emotion, the winner of the 2013 Books for a Better Life Awards, 2013 Psychology self help category, and recently released as a second printing, The Fear Reflex: Five Ways to Overcome it and Trust your Imperfect Self, and Do You Really Get me? Finding Value in Yourself through Empathy and connection published by Hazelden Press.

Among colleagues and staff, he is affectionately called “Doctor Joe,” as he was “Joe” in the original children’s cast of the PBS series ZOOM.